Kastor Woo, a jewelry brand from Shanghai. I was commissioned to design visual identity, including a logotype, typographic system, stationery, packaging, and product catalog.The new color scheme—green, gold, red, and white—was designed to represent Kastor Woo’s four jewelry collections: Forbidden City, Wu Guan-zhong, Egypt, and Vermeer. I developed a typographic system that works seamlessly with both Latin and Simplified Chinese, making the brand more versatile. As a result comprehensive brand guidelines were prepared to ensure a uniform look across all touchpoints.