“URBAN WITCH”
UNNATURAL DISASTER SURVIVAL GUIDE
GRADUATION PROJECT
MA FASHION IMAGE, INSTITUT FRANÇAIS DE LA MODE
2025

Art Direction: Max Khomenko
Photo: Arturo Ruiz
Video: Zishu Wang
Lightning Assistant: Benjamin Torres
Stylist: Iris Laricheva
Set Design: Max Khomenko
Hair: Maiko
MUA: Yanyan
Nails: Yastyna Yamymiak
Clothes by: Enami, Gal Benyamin, Sara Soustra
Mentors: Alice Litscher, Stephane Wagnier, López—Sieurin Office

“ARTIFACTS”
UNNATURAL DISASTER SURVIVAL GUIDE
GRADUATION PROJECT
MA FASHION IMAGE, INSTITUT FRANÇAIS DE LA MODE
2025

Art Direction: Max Khomenko
Set Design: Max Khomenko
Photographer: Shubhie Goswamy
Lightning Assistant: Yann Dennis
Production assistant: Rimao
Mentors: Alice Litscher, Stephane Wagnier, López—Sieurin Office

KASTHALL ANEMON
Campaign for iconic Swedish brand.

Loewe x IFM
Behind the Scenes
Art Direction: Max Khomenko, Alice Wanderland
Model: Klola, Ephelis, Cedric, Mud
Makeup: Yanyan
Makeup assistant: Wenting
Hair: Lenita
Photography assistant: Zishu Wang
Production: Isabel Guedán, Violette Prenant-Corric, Alexane Vitte

Loewe x Institut Français de la Mode
Exit Magazine Vol.1 — Uncut

Team: Max Khomenko, Alice Wanderland, Zishu Wang, Isabel Guedán, Violette Prenant-Corric, Alexane Vitte
Magazine holder bag designed by: Nicolas Costa

Kastor Woo
Brand Identity, Book Design
2023

Kastor Woo, a jewelry brand from Shanghai. I was commissioned to design visual identity, including a logotype, typographic system, stationery, packaging, and product catalog.
The new color scheme—green, gold, red, and white—was designed to represent Kastor Woo’s four jewelry collections: Forbidden City, Wu Guan-zhong, Egypt, and Vermeer. I developed a typographic system that works with both Latin and Simplified Chinese, making the brand more versatile. As a result comprehensive brand guidelines were prepared to ensure a uniform look across all touchpoints.

Rabanne x IFM
Campaign

AD: Diane Serfati Max Khomenko Giovana Romano
Photographer: Grégoire Léon-Dufour
Stylist : Diane.serfati assisted by @coppeliaaaa
MUA: @shanamontier assisted by @kiyane.gtton
Hairstylist: @nema_fay assisted by @faidhadji
Film director : @amidesdieux
Models: @younavirus @iris_the_mood @venuuus

Fondation Azzedine Alaïa x IFM
Augustabernard Exhibition
Brand Identity

Graphic Identity: Max Khomenko
Art Direction: Max Khomenko, Violette Prenant Corric, Ines Lopez